Writing
I started working as a copywriter during graduate school, and have continued to grow my writing foundation by working at multiple marketing and advertising agencies as a senior copywriter, as well as in-house as a corporate communications manager. I’m a word nerd who is passionate about telling great stories and using the power of words to create positive, empathetic experiences for all audiences.
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Unmasking Marketing Innovation book
Researched and wrote a print and digital book for a client that showcased their marketing innovations and services. The goal of the book is to inspire the client’s customers to get in touch and work on future marketing projects together. (This page is password protected.)
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Alcon, DAILIES® AquaComfort® Plus contact lenses new wearer campaign
As a copywriter on the Alcon team at Norton Agency, I wrote marketing materials and campaigns for both B2B and B2C audiences. The DAILIES® AquaComfort® Plus contact lenses new wearer campaign was created to appeal to a new generation of contact lens wearer – Generation Z.
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The Last Bite (graduate thesis)
The Last Bite is an electronic publication exploring the realms and possibilities of food criticism. It was created as my thesis project for my Master's Degree in New Arts Journalism at The School of the Art Institute of Chicago.